water-purification system may become fashionable appliance of 1990s : kitchen: people who are worried about the quality and safety of tap and bottled water are looking for alternatives. the perrier scare is also expected to boost sales of home-treatment s

by:Mibond     2020-02-12
1970 brought food processing machines;
The post-80 s is a decade of microwave.
Stylish new kitchen appliances will be a water for 1990 people and it\'s a good bet
Purification system.
As people pay more and more attention to the quality and safety of water ---
From the tap or the bottle. -
More and more people turn to the home filtration and purification system, hoping to improve the quality and taste of tap water.
Despite warnings from federal environmental officials, local water companies and some consumer groups that some of these purification systems may be unnecessary and/or ineffective charcoal filter businesses, before the recent recall of benzene-contaminated Perrier, the distillation unit and the reverse osmosis system had returned to normal.
\"It\'s becoming a new kitchen appliance, like garbage disposal,\" said Nancy coolota, the drinking manager. water-
Treatment plan for the National Health Foundation, a non-profit organization that tests and certifies water
Purification system.
Now, sales are expected to pick up further as Perrier panicked.
\"It will make people think about the sanctity of their water supply,\" said Russ Ferstandig, a New Jersey psychiatrist who helped major food and packaging companies develop their products.
\"Perrier should come from some mysterious places, some French villages, where there is no garbage found in the United States.
So we fantasize that it is pure, natural.
Now the ultimate source of purity is contaminated.
What can you believe if you can\'t believe Perrier?
Asked festandiger.
Perrier\'s pollution has made the warning given by consumer groups over the past few years about the quality of bottled water the most compelling warning.
Consumption of bottled water has grown sharply from 415.
It was 8 million gallons in 1978.
According to the International Bottled Water Association, 6 billion years later.
This growth comes largely from consumers who are concerned about the quality and safety of tap water.
However, according to the report of the Institute for Environmental Policy 1989, \"although bottled water is beautifully packaged, in general, this product is not necessarily safer or healthier than the water flowing out of most taps.
In fact, the public water company that supplies these faucets is the source of more than one faucet
Ranked third among all bottled water in the United States. S.
\"In addition, the study said that a review of a large number of national studies on bottled water showed that it\" often contains low levels of contaminants such as heavy metals and solvents.
\"IBWA acknowledges that some studies have shown contaminants in bottled water, but notes that the levels found are far below those that require corrective action.
In addition, the organization said that the quality of bottled water is subject to more scrutiny than tap water, because bottles must comply with the standard hygienic manufacturing specifications and appropriate labeling rules for all food companies and products required by the Food and Drug Administration.
Still, Ferstandig predicts that it is only a matter of time before consumers will shift from bottled water to a home purification system.
\"This will make consumers responsible for their own homes, peace of mind,\" he said . \".
\"They don\'t have to rely on someone in the factory to clean their water. \"Like a home-
He added that the safety system, the purification system will provide a security guarantee, although not necessarily a guarantee.
Home water expectations-
Treatment services will become a big business,
Well-known companies, including Eastman Kodak, have begun to act. , Clorox Co.
Electrolux company
And Melitta in the United States.
Charlie Curry, president of Britta America, said: \"We feel that the water problem in the United States is already very serious and will only become worse . \"
A Clorox subsidiary that sells pour-
The pitcher uses silver carbon to filter about half a gallon of tap water each time.
Second, we feel that although bottled water is a fast-growing industry,-
Clorox has Deer Garden bottled water and some other brands-
We should also develop a point. of-
Water filtration systems are used because the economy will drive consumers in this way.
After all, you can only ship so much water around.
\"As competition intensifies, water
The consumer already has easy access to the processing equipment, not only available in the pipeline
Supply stores and long-term distributors such as Culligan International Co.
The same is true in department stores, discount chains and even supermarkets.
The cost is also very different the price of the pitcher filter per gallon is from as low as $7 and is only used to remove the taste and smell of chlorine, the price of a large and complex filter tank or distillation unit is $800 or more impurities.
\"Great changes have taken place in water --
Roy Russell says he owns a coolligan dealer in San Jose, California.
Also the president of the Water Quality Association.
Represent water
Treatment Company
\"For 40 years, we have been known mainly for water softener, iron filters and other things that treat water to make it better and easier to use in the home.
\"These systems still account for most of the sales in the industry, but their growth is rather static.
On the other hand, sales of equipment to clean tap water have taken off.
\"The growth is amazing, 30 to 40% per year,\" Russell said . \".
So, a recent study by market Baytel Associates
A research firm in San Francisco predicts residential water
In the five years between 1989 and 1994, the treatment industry will double from $1. Between $7 billion and $3. 4 billion.
Sales in the market were $0. 84 billion in 1984.
With the sharp increase in sales, consumer groups and federal and local regulatory officials are increasingly concerned about the safety and effectiveness of equipment, as well as the threat tactics being used by some water companies --
Treatment dealerCounty of Felix (Virginia)
For example, the water authority attached a warning about household filtration equipment in its bill for last summer.
\"We do not recommend using them,\" the warning said . \".
\"We know that when the water supplied to customers comes from the public water supply system, there is no public health agency or consumer group that recommends the use of household filtration equipment. \"In fact, AmericaS.
In a fact sheet released last spring, EPA noted that \"for consumers who use public drinking water supplies that meet national standards\"state drinking-
Water standards, home therapy are rarely needed to protect health.
\"While there may be problems with water quality in some smaller cities, especially in rural cities, there are very few problems in larger systems,\" the cities have the capital to continue to improve, \"said Jim Warfield, director of the water County administration at ferfax.
\"If there are customers who buy these devices because they think it will improve the water quality and thus prolong the health of their families, then they are wasting money.
If they buy these devices because they don\'t like the taste of the water, then the use of the filter is legal.
But many marketers don\'t sell this.
They tell the story of how bad the water quality in this country is.
So the FTC and consumer groups have repeatedly warned potential buyers to be careful
Sales strategy, especially sales people trying to represent tap water that may not be safethe-
On-site quality inspection.
Rick Hind, director of environmental projects in the United States, said: \"The salesperson is not a scientist and has not received training to judge the safety of tap water . \"S.
Research group on public interest.
Hind also reminded consumers to be careful about the EPA-approved filters.
EPA registers and tests whether certain filters contain silver to measure the amount released in water.
EPA also ensures that these registered filters meet the manufacturer\'s requirements.
However, the agency noted that EPA registration \"does not indicate EPA\'s recommendation, approval or approval of the product \". In an instance-
Norelco water purifier--
The filter actually makes the water not so safe to drink because it emits a suspicious carcinogenic substance, aka chlorine, to the filtered water.
The Federal Trade Commission found Norelco guilty of \"serious, deliberate and bad\" false advertising, the agency said, as the company continued to claim, although it knows that the machine adds a lot more chemicals than it removes, the machine cleans the water.
Since then, Norelco has agreed to reimburse customers who purchased these machines.
If consumers are concerned about the quality of tap water, consumer groups and health officials recommend that they first test the water by a state or EPA certified laboratory before spending money on the purification system.
These tests will not only reveal if there is a problem, but will also help consumers decide which machine to buy.
There are several different systems on the market, some of which are more effective in improving the taste and others in eliminating dissolved solids.
Most of the drink-
The water system now on sale is connected to the kitchen faucet where most people get drinking water.
There are also systems that can improve the water quality of the whole house, although they are much more expensive.
The system being sold includes :--
Activated carbon filtration that absorbs chlorine flavor and odor, certain pesticides and fungicides.
According to a version of the consumer report, it is not particularly effective in eliminating lead and other heavy metals, which studies different filters on the market. --
Reverse osmosis, which forces pressurized water to remove salt, iron, fluoride, nitrate and lead from the water through a micro-membrane.
The consumer report points out that its main problem is that it uses a lot of water to make a few gallons of clean drinking water. --
Distillation, during distillation, the steam in boiling water is cooled until condensation.
Things that don\'t boil-
Salt, sediment and metals-is left behind.
But consumers report that some volatile organic chemicals, such as methane and benzene, may pass through.
Many systems combine these two or more technologies, and maybe even the UV sterilizer.
No matter which equipment is installed, dealers and health officials emphasize the importance of maintenance and cleaning.
If the machine is not properly maintained, it may do more harm than good in the end.
For example, charcoal filters can back up and rinse all the bad chemicals they wash from the water-At the same time, all-
If not often.
\"That\'s why we don\'t support the purchase of filters,\" said Elizabeth Kraft, director of natural resources in the United States. S.
Union of Women Voters.
Jim Thomas, a senior analyst at Baytel, predicts that these systems may just be the beginning of a whole new industry.
Once the filtration and purification equipment is in place, he said it was only a matter of time before soft drinks such as Pepsi and Coca-Cola were produced at home, mixing syrup with carbonated tap water.
\"With the right marketing, this can really take off,\" said Thomas . \".
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